MEF just published the Global Consumer Survey 2014, tracking the behaviour of 15,000 mobile media users in 15 countries and across five continents. Interesting differences worldwide in consumer profiles: some uses are more developed in one geography (i.e. Africa ahead of all other continents for all aspects of mobile banking, including transferring funds and applying for a loan), yet there are common trends globally.
Notably, the survey reports an increase in the lack of trust users convey to mobile for purchasing:
2014-12-12 14:39 by Nathalie Kantorowicz(comments: 0)