The blog

The Mobile Ambiguity

We’ve talked already about the issues raised by consumers, when it comes to the trust they place in mobile. Whether it was about banking and purchasing on mobile, or wearables and connected tech, back in 2014, the feelings were mixed, and this across our communities of consumers (men and women, teens, young adults and 25 to 60 years old, in France & the UK). Now, if 2015 has been the year where consumers have started to embrace digital devices with more confidence, they were still doing it with a hint of a doubt. Don’t get me wrong, this does not mean they were at any time using their devices less, no they were actually using them more and more,

2016-01-22 12:53 by Nathalie Kantorowicz (comments: 0)

Internet shopping: it really depends on the product

Interacting in the past couple of months with members in our UK & France communities, we noticed some changes in their shopping habits from the earlier periods of 2013 and 2014.

In 2015, an increasing number of people used their Smartphone to buy something else than those items that don't require delivery - so not only to get the news, and buy books, music, theatre tickets and travel. Yet the majority are still reluctant to buy their food or clothes via a Smartphone, concerned notably by the not so comfortable buying experience, and the smaller screen size.

2015-08-15 15:19 by Nathalie Kantorowicz (comments: 0)

Banking and purchasing on mobile: a matter of trust?

MEF just published the Global Consumer Survey 2014, tracking the behaviour of 15,000 mobile media users in 15 countries and across five continents. Interesting differences worldwide in consumer profiles: some uses are more developed in one geography (i.e. Africa ahead of all other continents for all aspects of mobile banking, including transferring funds and applying for a loan), yet there are common trends globally.

Notably, the survey reports an increase in the lack of trust users convey to mobile for purchasing:

2014-12-12 14:39 by Nathalie Kantorowicz (comments: 0)

Are consumers ready for wearables and connected tech, yet?

There's a lot of talk in the press about the latest in wearable tech, from Google Glass to the iWatch (which may not be called iWatch, as it appears). In the Home Automation field, Google has got Nest, Apple has HomeKit, and Samsung has just acquired its own connected objects firm, SmartThings. Everyday we can read news about yet another usage of connected objects. And in spite of that, consumers seem to be reacting slowly, if not adversely to it.

Why, will you ask? Well, there's first the issue of data privacy,

2014-07-23 15:22 by Nathalie Kantorowicz (comments: 0)

Latest World Cup TV audiences, a France v England comparison

A quick one on the World Cup TV audiences, as we love figures at the-marketing-labs...don't you all?

According to UK TV ratings, England's defeat by Uruguay on Thursday night on ITV was watched by a peak of 20.29 million (70.7%), the UK's biggest TV audience since the 2012 Olympics. The match, excluding half time, averaged 18.51m/67.8% from 8pm. The full coverage from 7pm averaged 13.29m/55.5%.

2014-06-21 15:21 by Nathalie Kantorowicz (comments: 0)

What if reading on paper was not totally over, yet?

Earlier this month WIRED debated that the smart reading device of the future could well be paper, a very provocative view in our digital world, and which goes against the common view that paper is soon to be extinct for reading, whether it is for news, magazines, or books.

The statement was actually based on a number of recent studies. Those included findings by neuroscientists, who noticed the human brain has been evolving, developing digital brains with new circuits for skimming through the torrent of information online.

2014-05-26 15:19 by Nathalie Kantorowicz (comments: 0)